January 2017

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Best Selling Novels

Sometimes, we can’t measure what we need, so we invent a proxy, something that’s much easier to measure and stands in as an approximation. TV advertisers, for example, could never tell which viewers would be impacted by an ad, so instead, they measured how many people saw it. Or a model might not be able […]

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Books For Kids

Sometimes, we can’t measure what we need, so we invent a proxy, something that’s much easier to measure and stands in as an approximation. TV advertisers, for example, could never tell which viewers would be impacted by an ad, so instead, they measured how many people saw it. Or a model might not be able

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